Module 1 Organisational communication
Unit 1 Corporate culture
Unit 2 External communication
Unit 3 Internal communication
Unit 4 Organisation hierarchy
Unit 5 Formal communicaiton in an organisation
Unit 6 Informal communicaiton in an organisation
Unit 7 Management terminology
Unit 8 Briefings
Unit 9 Intervention
Unit 10 Work ethics
Module 2 Formulating aims, goals and objectives
Unit 1 Aims, goals and objectives
Unit 2 Determining aims, goals and objectives
Unit 3 Evaluating aims, goals and objectives
Unit 4 Goal formation
Unit 5 Time menagement and productivity
Module 3 Social and mass media communicaiton and advertising
Unit 1 Mass media and social media
Unit 2 Interpersonal communicaiton and mass communication
Unit 3 Functions of mass media
Unit 4 The language of mass media
Unit 5 Manipulative reporting
Unit 6 Propoganda
Unit 7 Advertising in the mas media
Unit 8 Advertising principles
Unit 9 Effective advertising
Module 4 Presentation communicaiton
Unit 1 Introduction to rpesentation communiction
Unit 2 The purpose of speech-making
Unit 3 Preparing a speech
Unit 4 Applicable language usage
Unit 5 Visual aids
Unit 6 Occasional speeches
Unit 7 Actions to promote goodwill
Module 5 Multicultural communicaiton in business
Unit 1 Culture
Unit 2 Cultural differences and communication
Unit 3 Cultural barriers
Unit 4 Clues to unsuccessful communicaiton
Unit 5 Oral and written communicaiton skills across cultures
Module 6 Language usage when reducing documentation
Unit 1 Concise writing in business
Unit 2 Subjective and objective language
Unit 3 Direct and indirect speech
Unit 4 Extension and reduction of core notes
Unit 5 Precis/Summary writing
Module 7 Concise communication
Unit 1 The telephone message
Unit 2 The fax cover page
Unit 3 The short memorandum
Unit 4 The formal invitation
Unit 5 Forms
Unit 6 Internal communication tools
Unit 7 The simple questionnaire
Unit 8 Email communication
Unit 9 Graphs
Module 8 Business correspondence
Unit 1 Business letters
Unit 2 Invitation to a guest speaker
Unit 3 Letters to the press
Unit 4 Sales letters
Unit 5 Circulars
Unit 6 Employment letters
Module 9 Correspondence in the advertising world
Unit 1 Classified advertisements
Unti 2 Display advertisements
Unit 3 Notices
Unit 4 Sales promotion letters
Unit 5 Circular letters
Module 10 Meeting correspondence
Unit 1 Meeting basics
Units 2 Writing for meetings
Module 11 Reports
Unit 1 Formals and informal reports
Unit 2 Writing reports
Unit 3 Feedback reports
Unit 4 Progress reports
Unit 5 Incident reports
Module 12 Critical evaluation of written and visual material
Unit 1 Written communication
Unit 2 Layout, design and content
Unit 3 Choice of words
Unit 4 Reference works
Module 13 Critical evaluation of auditive and oral communicaiton
Unit 1 Telephone techniques
Unit 2 Developing listening skills
Unit 3 Communicaiton in small groups
Unit 4 Interview skills
Unit 5 Using presenttions to communicate
Glossary