Introduction to Business Management: Fresh Perspectives Second Edition

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The second edition of Introduction to Business Management Fresh Perspectives is suitable for first-year courses in Business Management. It covers core theory on the business environment, management theory, management tasks and business functions and is divided into four parts. Each of the four parts is introduced with an infographic that provides an overview of the topics in that part.

Building on students’ existing knowledge, the ‘Before you start’ and ‘Think about it’ activities encourage students to think about key topics and to contextualise them. Up-to-date examples from private, public and non-governmental organisations in South Africa help students apply concepts and at least two new case studies per chapter provide further opportunities for application. To support students, key concepts
are highlighted and explained in a textbox, while vocabulary is promoted through a dictionary at the back of the book. The review feature includes a chapter summary, critical re action question, self-assessment questions and a case study, with solutions provided at the back of the book.

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