Module 1: The contemporary challenges of entrepreneurship
Lessons from an entrepreneur
Unit What is entrepreneurship?
An entrepreneur
The role of entrepreneurs vs intrapreneurs
Personal qualities of an entrepreneur
Personal resources of the successful entrepreneur
Economic importance of the entrepreneur
The advantages and opportunities of entrepreneurship
Why businesses fail
Why businesses succeed
Module 2: Creativity and idea generation
Lessons from an entrepreneur
Unit Creativity in business
What is creativity?
Business ideas and opportunities
Importance of innovation and creativity
Ways to generate ideas
Creativity methods
Protecting your business idea
Turning ideas into business opportunities
Module 3: Market feasibility study
Lessons from an entrepreneur
Unit What is a market feasibility study?
Importance of the feasibility study
Product description
Nature of products
Identify the market position
The need for market research
Types of data
Methods of collecting primary data Developing a questionnaire
Collecting secondary data
Doing a SWOT analysis
Identification of competitive advantage
Module 4: Financial feasibility study
Lessons from an entrepreneur
Unit The financial feasibility study
Importance of the financial feasibility study
Start-up costs
Fixed assets required
Pre-operating costs
Total costs
Sales scenarios
Best and worst sales scenario
Turnover for a specific goal
Calculating break-even points in units or turnover
Contribution per unit or gross profit or profit mark-up
Module 5: Introduction to the business plan
Lessons from an entrepreneur
Unit The business plan
Reasons for doing a business plan
Elements of a business plan
Where to find assistance
Naming your business
Oral presentation of your business plan
Evaluation of the business plan
Module 6: Marketing plan
Lessons from an entrepreneur
Unit The marketing plan
Elements of the marketing mix
Product description
Packaging
Pricing for profit
Pricing techniques
Pricing concepts
Promotion
Business promotion
Selecting advertising media
Developing an advertising plan
Preparing an advertising budget
Sales promotion
Personal selling
Turning slow-moving inventory into cash
After-sales service
Place
Module 7: Management plan
Lessons from an entrepreneur
Unit The management plan
Types of business
Forms of ownership
Legal formalities in establishing a business
Own involvement
Personnel and responsibilities
Operating plan
Equipment and machinery analysis
Supplier analysis
Office administration
Module 8: Financial plan
Lessons from an entrepreneur
Unit The financial plan
Sources of financing
Financial management
Creating projected financial statements
Determine loan requirements
Assessment task
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